Web 2.0 Design & Niche Marketing Consultant http://pccebu.com Web 2.0 Website Design, SEO, Internet Niche Marketing Consultant Wed, 09 Sep 2009 13:42:30 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Free web design – Build a Free Website http://pccebu.com/web-design-prices/free-web-design-build-a-free-website/ http://pccebu.com/web-design-prices/free-web-design-build-a-free-website/#comments Wed, 09 Sep 2009 13:39:21 +0000 Web Designer http://pccebu.com/?p=341

Free web design – Build a Free Website

Learn how to make a free website.
Yola will allow you to build a website quickly and will provide you with free hosting for your website. We highly recommend this product. Pure css and best of all FREE!
No matter where you go to get your website built or designed. PcCebu will try and steer you in the right direction. If you feel you can handle building your own website for free i suggest you check these guys out. highly recommended.

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Best Social Networking and Micro-Blogging Sites

Social networking

Social networking

Generate leads and help close sales by increasing exposure and developing relationships. Another purpose they serve is to improve your organic ranking, as search engines are now sending traffic to your site based on these social networking “traffic sources”. Here are just a few to consider…

1. LinkedIn - Use LinkedIn for business referrals and leads. A great way to introduce men to your business. This business-oriented site is used for professional networking and has a primary demographic of males averaging 41 years of age. Your developed “connections” are people you know and trust in the business. Your connections, connections & their connections (called second degree and third degree connections) allow you to be introduced to possible business opportunities. You can join relevant alumni, industry, or professional groups of your choice.

2. Twitter - Use Twitter to notify your clients of latest business developments; promotions and business initiatives. Demographic of 35-49 is biggest. This “follow-me” site allows you to put in up to 140 characters which are displayed on your profile page and delivered to those who have subscribed to, or are following you. You can restrict or allow open access to your “tweets”. It’s free unless you use SMS (short message service). 6 million unique visitors monthly. Currently the fastest growing site in the Member Communities category for 2009. Although discovered by the media, still under 7% of the population uses it, but growth over last year was a whopping 1,382% .

3. BizNik – Use BizNik to establish yourself as an expert in your industry through articles and content. BizNik is for people building real businesses. It’s a good place to go to share conversation about your business and entrepreneurial endeavours. The site is based on relationships, not referrals. You can teach a seminar; post on the boards; download your articles; host an online event; attend an online event, etc.

4. Facebook – Use Facebook to “tap into the fountain of youth”. Join in by city; workplace; school, etc. You can choose your friends and use privacy settings which allow you to control what type of information is automatically shared. The most popular application is the ability to upload unlímited photos. You can now also send “gifts” for $1.00 with a personalized message to your friends; and post free classified ads to those in your network. 228% growth year over year, with the fastest growing demographic being those 25 years and older.

5. MySpace - Use MySpace to recruit, educate, introduce and boost awareness of your business and industry as a whole. One of the fastest growing websites of all time, with the primary user being 18 years of age and older. This interactive network is a user-submitted site of friends, groups, videos, musicians, photos, blogs, etc. You can use “bulletins” to deliver your message; designated groups can share a common page and message board; full service classified listings are available; you can upload recordings, and much more.

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Internet Marketing And web 2.0 Tips

Internet Marketing And web 2.0 Tips

Internet Marketing And web 2.0 Tips – Explained

Social Bookmarking and link-back marketing – Brew it all up into a web 2.0 design and you have it licked!

Internet Marketing and Optimizing web pages for Google and other search engines is not enough.

Link-back marketing is the affective way to increase your PR rating.
Sites such as Stumble Upon, Digg and del.icio.us and Twitter make it easy to share the latest advances and additions to your website with the world at large, and they can provide a customer with a great stream of traffic we use Social Bookmark Scripts and SEO (search engine optimization) for all our websites

A successful concept for your online marketing has to be regarded in a more comprehensive way and must include the community

with interactive web 2.0 applications.
Web 2.0 is part of the community and vice versa. Social bookmarking is part of it, too.

What network do you use for socal networking and internet marketing?

Please leave your comments below

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Web Design - Jargon Explained

Web Design - Jargon Explained

Below are some of what some people call “Web Design Jargon”: Explained

TERMS: Search Engine Optimization

The list below has some of the more common optimization terms used on a daily basis, but we also have an older glossary that is somewhat more in depth.

Note that SEO terms often have a different definition than the same terms related to internet practices.

Age - First appearance of site in Archive.org, or first appearance in search engines. Not to be confused with domain age, which is the registration date of the domain name. Older sites have more credibility, but for SEO purposes the “age” clock starts when a site is cached by a search engine.

Algorithm - A very complex series of rules used by a search engine to determine
rankings. The Google Algorithm uses up to 200 different factors to determine web rankings.

Analytics – Most often, this is a reference to Google Analytics, a free way to measure your site traffic. Other analytics programs include ClickTracks, WebTrends, and Omniture.

Anchor Text – Linked text on a web page.

Example: This is anchor text. Anchor text is important because search engines use it to determine what the destination page is about. Therefore, anchor text must be topical and relevant. Backlinks – The number of links from other websites to your website. Google Webmaster Tools will give you the most accurate picture of your own links, and a search in Yahoo under link:yourcompetitorsitehere.com will tell you how many links Yahoo is listing for that site.

Ban – A severe search engine penalty that takes you completely out of the index. Normally caused by using black hat techniques.

Black Hat - In reference to search engine optimization, a technique that is unethical in the eyes of a search engine, and can get you de-listed.

Bounce Rate - The number of people who come to a web page from another site (or search engine) and leave without visiting any other pages. A high bounce rate is believed to negatively affect search engine rankings over time. Most often measured using Google Analytics.

Cache - The search engine’s stored data about your site. This information can be weeks or months out of date, depending on your crawl rate. When you make SEO changes to your site, it won’t be applied until the site gets re-cached and re-indexed. To see your cache in Google, type in cache: followed by your website.

Content – All text on your website readable to the search engine. Usually this is in reference to the body text on your pages.

Conversion - A visit to your site that results in an action being completed by the user. This can be a form fill-out, purchase, or phone call.

Conversion Rate - The number of conversions divided by the number of visitors. Higher conversion rates are always preferred. In Google Analytics, this can be considered “Goal” conversion.

Crawl Rate (Frequency) - The interval between search engine robot visits to your site. Generally, sites with frequent changes and more interesting (to a robot) content get visited more often. Pages with higher PageRank also get visited more often.

Description - A metatag that allows for a brief description of the page’s content. All description tags on a site should be unique, and less than 256 characters.

Directory - A website that lists other websites in categories. Duplicate Content – Content that is substantially similar to content on other sites or on multiple pages of your own site. Non-original content is generally ignored by search engines, and referred to as a “duplicate content penalty” when it impacts your site. Duplicate content is often cached but not presented in normal search results.

External Link - A link to another site or online resource from your site.

Google Sitemap - An XML sitemap that lists pages on your website that you want Google to find. The same protocol is used by Yahoo and MSN. Several sources online will create a sitemap for you. Not to be confused with a sitemap that lists all the pages on your website.

Filter – A reduction in search engine ranking for a number of possible reasons. Filters are different than penalties, in that when the item tripping the “filter” is removed, then results should bounce back.

Indexing - When a search engine applies your site results and links to its current index. Web pages can be cached for some time before the cached results are applied to the index.

Internal Link - Links from pages on your site to other pages on your site. How pages link to each other is known as Navigation.

Keyword Blurring - Using the same keywords on multiple web pages. This keeps the search engine from picking a “best” page for the keyword, so multiple pages may have lower positions that a single page devoted to the topic.

Keyword Stuffing - Using multiple keyword repetition on a web page. Search engines prefer text and keyword use that is more readable and user-friendly.

Keyword Tool - Any tool that helps determine keyword demand. Wordtracker and the Google Keyword Tool are two popular sources.

Keyword Research - Strategic research into the demand for keywords relevant to a website’s topic. Good keyword research also uncovers synonyms and search terms that may improve site traffic.

Link Juice - A way of explaining the relative power of any link to another page on the same site or external web page, based on the power of the referring page and the number of other links on that page. For example, a powerful page with a single outbound link to your site would have more “link juice” than the same page a link to you among 49 other links. Link Juice Illustrated.

Links - In the world of SEO, “links” is most commonly a way of referring to inbound links to your website, given that Google bases a great deal of its rankings on other sites that link to yours. The value of links is highly variable, and links from sites trusted by search engines are more powerful than links from low quality sites.

Link Popularity - An overall measurement of a website or web page’s link value, as determined by links from outside sources and links form other pages, which may themselves be getting good inbound links.

Long Tail - A keyword that contains a long search phrase. Long tail keywords usually have a lower search volume but a higher conversion rate, because the people who type them in have a very specific idea about what they want.

Metatags - Page code not normally visible to a site visitor which describes the content of the page. The Meta Title, Keywords, and Description tags are the most common, but metatags can contain many different fields of data not important to search engines.

Navigation - The way links are configured on a website to allow people to get to other pages. Search engines like to follow navigation and use it to determine the relative importance of pages on a site.

PageRank - (1) a numerical representation applied by Google showing the link value of any given page. This is completely determined by links from other websites and internal links. It is not a representation of the relevance of the site. There is a logarithmic scale of 1 to ten for PageRank, and higher numbers may require millions of links. This can be found using the Google Toolbar.
(2) The algorithm at Google, not completely known to the public, that determines part of how links impact rankings.

Pay-Per-Click (PPC) – Paid search engine advertisements that appear next to search results. PPC can be very expensive, but can be executed within hours, while SEO can take months.

Penalty - A change in search engine rankings caused by breaking one or more “rules” of search engine ethics. A search engine “filter” is a less strict penalty, but a “penalty” can be applied for a longer time period and is generally a sign that you are believed to be deliberately violating webmaster guidelines for search engines.

Ranking - A keyword position on a search engine, anywhere from #1 to somewhere in the billions. Usually you want your site to show on the first page for your keywords. Ranking Report – A listing that shows positions on search engines (usually Google, MSN/Bing, and Yahoo) for a list of preferred keywords. Monthly ranking reports will show you your progress over time.

Reinclusion Request - A request to a search engine that a site be reexamined for inclusion back into listings. This is most commonly done when a site has been penalized or banned.

Relevance - The key to good SEO. More relevant sites are preferred by search engines because they confirm the search engine user’s trust in the ability of the engine to deliver results. SEO practices help format a site in such a way that the engine can understand its relevance.

Robot - An automated program that visits your website. Robots.txt - A file on your website that can either allow robots or restrict them. Robots files can be useful when you want duplicate pages to be ignored, or search engines are crawling unnecessary pages.

Sandbox (AKA Sandbox Penalty or Google Sandbox) - An artificially low ranking due to having a new website. The existence of the sandbox penalty is debated, but generally a new site will get lower rankings. Search engines use this to prevent junk sites from getting rankings. There are ways to get out of the “sandbox” by being relevant, but customers with new sites are still advised that search engines may take some time to show good rankings.

Search Volume - How many times (usually per month) that a keyword search is made in a given search engine, or all engines. High search volume indicates a competitive keyword which may be more profitable.

Short Tail - A one or two word search term like “auto parts” that gets a high search volume, but is not very specific. A “long tail” version of the same term would be “used auto parts free shipping.”

Spider – Essentially a search engine robot that “crawls” your website for information. SEM – Search Engine Marketing. This most often refers to Pay-Per-Click initiatives, but can also include SEO as part of an online marketing strategy. SEO – Search Engine Optimization, or the practice of getting websites ranked on search engines through a variety of specialized methods.

SERP - Search Engine Results Page. The list of websites that you get when you make a search on a search engine.

Silo - A way of structuring categories on your website and individual web pages. Normally all the pages and navigation links in a silo are relevant to each other, and the “silo” structure helps improve rankings by structuring similar items into easily navigated categories. This benefits search engines and site users.

SPAM - In search engine parlance, Spam is not junk email but site content and linking practices that are keyword stuffed, automated, or created to get undeserved rankings for search terms.

Submission - The act of submitting a site to search engines or directories. For new sites, submission is still useful, but any site cached in a search engine would not need to be re-submitted.

Title - Also known as the meta title, the title of each web page appears at the top of the browser window. It tells search engines about the topic of each page. A well written title can have the fastest impact on search engine rankings if all other factors are good.

Webmaster Tools - Google Webmaster Tools is a free program that will help the average user understand how Google sees the website, if there are any problems, and if the site is penalized. Highly recommended to any webmaster.

White Hat - Search Engine Optimization techniques that are approved by search engines. XML Sitemap – A “Google Sitemap” or a list of pages that you want search engines to find. This normally gets placed in your root directory in an XML format and named “sitemap.xml.” The sitemap contains information about pages, their relative priority, and how often they are updated.

It should be noted that this list is by no means complete, and different people in the SEO industry use different terminology. The purpose of this glossary is to make the language of optimization more transparent to the average user or potential search engine optimization customer, so terms may be added or edited later.

If you have anything else to ad to this list of  “jargon” please feel free to ad your comment below :)
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Doorway To The World Of Rss

Doorway To The World Of Rss

I have so many people ask me about RSS

Automagically Update everything with 1 Click you say?

I decided to shed some light on the RSS subject.

RSS (”Really Simple Syndication” but sometimes “Rich Site Summary”) is probably the most important aspect for promoting your site.

It can be used many different ways.

You can “embed” or “include” many different types media as shown in this example – RSS References from W3C Schools

You can use tools to “crawl” your static website and create rss feeds on the fly…pretty cool ha?

This is the best one i found. feedity.com
Create RSS Feeds for Any static or dynamic Web Page or the entire web site.

These feeds can be submitted to Google Base, Facebook, any widget, wordpress etc…And be Displayed on the page.

Whats great about this is the “set it and forget it” type of syndication. It updates automagically each time a page, post or item is added or updated saving you a whole lot of time to do other important things like run your business.

In the top of your browser click the orange square that looks like this RSS up by the URL to the right.

If you click this button ( assuming your using Internet explorer 8 or Firefox) you can read or subscribe the feed to appear in your favorite home page.

You may also want to ad your “buy it now” button in your feed so people can shop for your products on another website and be redirected to your website when a product is clicked. Again when your products are updated so is your feed automagically.

I hope i shed some light on just how important RSS is for your website, what RSS is, and what RSS can do.

Oh….WordPress Has 100% RSS Syndication! FREE

Please leave your comments below about RSS Feeds

Start Slide Show with PicLens Lite PicLensShare/Bookmark]]> http://pccebu.com/internet-marketing/rss-references-understanding-rss/feed/ 1 How much should a website cost? http://pccebu.com/web-design-prices/how-much-should-a-website-cost/ http://pccebu.com/web-design-prices/how-much-should-a-website-cost/#comments Tue, 21 Jul 2009 07:48:05 +0000 Web Designer http://pccebu.com/?p=323

borrowerI get lots of emails from potential clients who all want to know: How much should a website cost?

Nine times out of ten, they are shocked at the price and run to the first 50$ web designer and get burned! The facts below are, based on industry news.my prices are actually very low by comparison. What? You Don’t believe me? Well Here’s the scoop on today’s web design processes – my prices and their prices.

My Prices
Take a look at this blog. Nice ha? Your looking at about $1500 for a design like this.
When people email me and ask for a design quote, I follow the same process that i have been following for years. I visit their current site and determine the following:

* What kind of havoc did the last web designer reap on their site? And how long will it take to straiten out someone elses mess?
* The type of business and their niche market “To determine how much work its going to take to get them to the top of the search engines”
* The complexity of the design or re-design. Does this client want a all kinds of bells and whistles in thier site? flash, custom java, sql, plugins?

After 2-3 hrs of research in thier market I usually have a good idea of how much to charge and send them a quote. Now, to answer the question you all want to hear. How much is all this going to cost me?

At this time, my designes start at $999. This price is for a blog that has minimal graphical complexity, no customized icons, and no logo production. What you do get at this price is rock-solid, hand-crafted, browser-tested CSS, XHTML, and simple (but striking) graphic design, includes seo, marketing and is usually done within 1-2 weeks.

In most cases, bells and whistles like plugin support, unique page designs, as well as extra graphics push the price up into the $1500-$2000 range. From there, the price is page by page specific CSS/XHTML coding and custom graphic design. A graph and back end custom coded intense web site could run as much as $3000.

“take a look at divingworldtravel.com“  This is and example of a $2,000 website which the customer is making money on.

Rest assured, though, that the site i build you will be very user friendly and rank high in the search engines due to years of marketing and design experience under my belt! And to the customer, the design would receive many great comments.

NOW!
Their Prices:

Based on my experience, About 80% of you who just saw my prices thought, “WOW that’s too expensive!”

Well, you’re right, its alot of bread to be throwing out for a website, but actually, you’re wrong too.

You’re right because $999 is a alot of money in today’s economy being what it is. You’re wrong because companies throw this kind of money around all the time. They do so because they understand that crafting a brand holds a value that drives traffic and ultimately SALES to them and this amount is petty compared to what you will get out of one of my web sites. Having a professionally designed website for any business is a huge payoff.

I have a ton of clients that have made millions of dollars off their website in a few short months due the the fact that they:

A: are exposed to hundreds of thousands of clients that are looking for their services and or products

B: They had a web designer and marketing team that knows the niche marketing business and knows how to build websites that are attractive to thier clients which inevitably leads to sales plane and simple.

Everybody wants a Great Web Site full of bells and whistles, especially after seeing one that they really like. The problem is, nobody wants to pay for it. Few people understand the complexity of today’s web design platforms and what we as web designers have to go through to achieve the clients goals…believe me its labor intensive 16 hr days on a keyboard and lots of Coffee.:-)

Here is some info regarding industry pricing trends on web design.

For instance, other designers charge $3000-$5000 for a design- just the design! Thats IT! No marketing no SEO nothing but graphics. Some people may think this is an insane price, i think it is but people are willing to pay this.

The major elements of web design include:

* Graphical examples sent to the customer
* Graphical splicing for optimal CSS/XHTML structure
* CSS/XHTML production in standards-compliant fashion
* Unique CSS/XHTML adaptation to CMS platform of choice
* Bells-and-whistles functionality to meet client requirements

All of the steps mentioned above require a high degree of expertise to be completed in professional fashion. Unfortunately, people who want great designs are oftentimes unfamiliar with the amount of knowledge required to make their dream site a reality. Sometimes I think people see a design and think oh that’s easy …i built a website in GeoCities one time and it took me only 2 hrs…In the real world however, things are intensely more complicated.

And this is why you hire professional web designers.

One of my clients got socked for $2500 for a custom CMS design that was just plain broken. By someone that calmed he knew how to design websites. bewhere of these people claiming they know what they are doing. Get referrals and take a close look at thier portfolio.

Another example? Some semi-talented designers from India, charges $3500 as a base price. WOW and they get plenty of work they are just over priced. I asked Armod why the high price? His answer shocked me.. “I charge this because people think if they pay allot they will get allot…” Hmmm

How’s my $999 price tag sound now? Looks to me like I need to raise my prices :-)

People like surprises. Unfortunately, when those surprises include a hefty price tag, people hate them.

Here’s some professional web designers way to “sucker you in” and then “Go for the KILL”:

1. Buy a domain name: $8.95 – Cheap you say…
2. Buy a hosting package: $50/yr. – not bad …. ok
3. They set everything up, and then you realize you need a better design because your site currently looks like 150,000 others out there. Whoops. you just stepped into a hole of quicksand!

The problem here is that when setting up a new site, newbies often think, “$8.95 for a domain? Awesome, let’s get started!”

Next, they get hit with the reality of hosting fees, and while they’re a little bummed about having to pre-pay for 1 year in order to lock you in that great price of $500 for this awfull design. Then they go ahead and say well our other designs are allot better but they cost $1000-$2000. What happened to 500$? and what about SEO? and marketing?
Ohh they say…that is a separate charge of $1000 more dollars of your hard earned money. Now your up to over $3000 for a design that started at $500.

and now what do you do? Hire another designer….no they have you locked in because you are registered in their accounts and usually they will cut you off if you try and take your business else where…i have seen this 100 times from frustrated clients and i think it gives us good honest designers the shaft.

Please leave your comments below…

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Social Media Marketing – tips

Social Media Marketing Tips

Social Media Marketing Tips

Social Media Marketing has become explosive. According to Google  “social media is the next “hot thing” and Google is wise to get involved” they said.

The offical Social Media Marketing blog from google is at a slow take off but soon to be booming with all the buz about Social Media Marketing.

You can check out Google official media marketing blog here

In addition to all the buz about Social Web Blogging

I have made a list of interesting sites for simplifying the social media marketing frenzy.

Social media marketing info:

Google Friend Connect

Social Media Marketing Software – Ping.fm -”one of the best”

Then there are Community based web sites such as Facebook and MySpace theses are great for generating traffic and increased sales and revenue. Another network of voting sites are;  Digg, Reddit, furl and Propeller. And then you have photo and video sharing sites like YouTube, Metacafe, Wayn, Flickr and Photobucket.

This marketing stratigy is what all the popular Companys and even celebritys are are using to promote and distribute the latest info fast. Car companys and hollywood has already embraced this technoligy to spread the word faster than a speeding bullet.

There are also alot of Firefox plugins that realy help your media marketing campaign:

Shareahaulic has to be one of my favorites, Shareaholic is the ultimate add-on for the link sharing addict!

The sooner you get on the social media marketing wagon, the better off your business will be.

As i stumble upon more add-ins and social media marketing tips i will share them here.

Have a favorate addin, software or plugin you want to share?

Please add them below in the comments, and thanks for reading my Blog.

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Wordpress Web Design and Web Development

We design, develop and manage Wordpress websites. Wordpress was traditionally a blog system, but lately it’s become a full simple CMS-like system we love to work with Wordpress. It’s perfect for the many types of small business or any organization that wants to easily edit their own website. The PcCebu website blog is powered by Wordpress.

Our prices for a Custom Wordpress blog including free domain and hosting for up to 1 year starts at 999$

Our Wordpress Designs include the following Web Design Services:

Wordpress Web Design and Web Development

All starting at 999$

FOR OUR MOST POPULAR PACKAGE:

  • Custom Designed Wordpress package Includes:
  • Custom Made Design with your choice of colors
  • Search engine submission, up to 10 major search engines Foreign and domestic.
  • Targeted researched SEO, W3C proper tagging and coding
  • Free Tracking & Hit counter
  • Up to 10 plug-ins Configured
  • Up to 50 link backs including link exchange marketing.
  • Page design up to 10 pages!

After your web site is complete, you will easily be able to make changes and updates yourself to your new website. Everything from writing news articles, uploading photos, adding pages, changing prices, or adding gallery’s to your website. This can be done quickly and easily through the one admin panel and no special software is required.

Wordpress is highly customizable and works seamlessly with online shops, e-newsletters, photo galleries, video galleries, Twitter feeds and more…My Wordpress Sites are also optimized for Google Yahoo Bing and many other search engines assuring you high rankings in all search engines. Wordpress is also PDA compatible which means that your customers can easily see your site in any Cell Phone or IPhone. This is a great platform to generate loads of traffic to your site with little effort.

Start Slide Show with PicLens Lite PicLensShare/Bookmark]]> http://pccebu.com/wordpress-web-design/wordpress-web-design/feed/ 1 Common Tag Announced as a New Format for Web 2.0 Developers http://pccebu.com/search-engines-news/common-tag-announced-as-a-new-format-for-web-2-0-developers/ http://pccebu.com/search-engines-news/common-tag-announced-as-a-new-format-for-web-2-0-developers/#comments Mon, 29 Jun 2009 23:12:34 +0000 Web Designer http://pccebu.com/?p=310

Common Tag is an open tagging format developed to make content more connected, discoverable and engaging. Unlike free-text tags, Common Tags are references to unique, well-defined concepts, complete with metadata and their own URLs. With Common Tag, site owners can more easily create topic hubs, cross-promote their content, and enrich their pages with free data, images and widgets.

This is great news for developers, many search engines are using this new format to better understand the real meaning behind enriched tagging.

Read the full story here

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